Who We Are
Boardsales is a global action sports and lifestyle company, creating and distributing apparel and accessories for surfers worldwide. The portfolio includes wholly owned, partially owned, and licensed brands that embody a casual lifestyle, designed for like-minded people driven by a passion for outdoor action sports
Protecting Your Boards
We proudly hold the exclusive rights to bring Flexi-Hex to Asia Pacific.
Flexi-Hex is a premium, eco-friendly surfboard packaging system made from recycled materials. It protects boards during shipping and travel while reducing plastic waste.
Reusable, strong, and better for the planet—Flexi-Hex sets a new standard for surfboard protection.
Built on Heritage
We proudly hold the rights to Instinct across Australasia. Instinct is an iconic surf brand born from the golden era of surfing, now reimagined for today’s athletes and dreamers. With bold designs, premium quality, and a heritage tied to legends of the sport, Instinct represents freedom, style, and performance both in and out of the water. Authentic, timeless, and built for the future—Instinct is more than apparel, it’s a movement.
Riding the Hurricane
We proudly hold the exclusive rights to Hurricane Surf in Australia and NZ. Founded in 2001 in Durban, South Africa, Hurricane Surf is a leader in high-performance surfboards, wetsuits, and accessories. Built on innovation and durability, our products are designed to meet the demands of world-class athletes and everyday surfers alike. From advanced board technology to sustainable materials, Hurricane Surf delivers performance without compromise. Trusted by professionals and loved by surfers worldwide—Hurricane Surf sets the standard for progression in and out of the water
